#whitehairdontcare-A New Era in Beauty

In #whitehairdontcare: A New Era in Beauty, Aishah Iqbal, a Marketing Executive & Filmmaker, embarks on a deeply personal journey to uncover the truth behind society’s relentless pressures on women to conceal their natural signs of aging. Struggling with her own fears of her daughter growing older in this culture, she interviews women from diverse backgrounds who have chosen to embrace their aging hair, discovering the transformative power of defiance and self-acceptance.