Rūng Film Festival aims to empower minority communities by supporting filmmakers of color, especially of Pakistani heritage by screening and awarding original works of indie filmmakers. The film festival aspires to play a crucial role in enhancing representation, promoting diversity, connecting creatives, and contributing to a more inclusive and equitable film industry across Texas and beyond.

The Urdu word “rūng” means “color.” Color is our visual interpretation of how light bounces off surfaces. Films can mirror this facet of the visible spectrum by reflecting narratives about people of color, thereby conveying their unique perspectives.